YW
Your Workshop
Your Facebook & Instagram ads · Mon, 21 Sept – Tue, 20 Oct
Enquiries in the last 30 days
62
+5%vs 59 the 30 days before
Cost per enquiry
$56.17
-0%vs before
What you spent
$3,483
about $116 a day

How it's going

You got 62 enquiries in the last 30 days from $3,483 of ads. That's $56.17 each, and Tue is when most come in.

Compared with others
You pay 18% less per enquiry than similar businesses running lead form ads to new customers.
This month
$1,890 spent so far, heading for about $3,430 by the end of the month at the current budget.
Right now you're paying $56.17 per enquiry, in line with the whole campaign.
Volume is steady at roughly 13 a week.
"Free quote offer" is doing the heavy lifting, 30 of your 62 enquiries at $34.16 each.

This week from your Colosseo team

Updated Tue, 13 Oct

What we did

  • Launched 2 new ads from the footage you sent of the Ranger tune
  • Turned off the old service ad, it was costing twice as much per enquiry
  • Every enquiry now gets a text back within 5 minutes, day or night

What we learned

  • Diesel tune enquiries are up 40% and cost less than servicing ones
  • Most enquiries land between 6pm and 9pm, after work

What's next

  • Test a Hilux version of your best ad
  • Push more budget into Tuesday and Wednesday, your busiest days

What we need from you

  • 30 seconds of phone video of any finished car this week
  • Let us know if a weekend enquiry turned into a job

What it turned into

Enquiries are the start. This is the work and money that came from them.

Last 30 daysSample: reported by you
19
Booked jobs
$34,200
Revenue

What your enquiries are asking for

The answers people gave on your enquiry form.

"Diesel tune" is the most common answer to "What do you need?" (38%).
"Diesel tune" is up from 29% to 38% of enquiries.
"In the next month" is the most common answer to "How soon?" (44%).
"This week" is up from 21% to 33% of enquiries.

What do you need?

Diesel tune24▲
Servicing19▼
Brakes and suspension12
Other8

How soon?

This week21▲
In the next month28▼
Just looking14▼

Based on the 63 enquiries in your CRM that answered these questions in the last 30 days (58 in the 30 days before). Totals only, no names.

Sample data, not a real account.

Enquiries each day

Tap a bar to see that day.

Best day was Tue, 20 Oct: 4 enquiries.

Show these as a list
DayEnquiriesSpentCost per enquiry
Mon, 21 Sept2$115$57.30
Tue, 22 Sept2$94.52$47.26
Wed, 23 Sept2$107$53.26
Thu, 24 Sept2$131$65.34
Fri, 25 Sept2$109$54.25
Sat, 26 Sept2$93.51$46.76
Sun, 27 Sept1$58.86$58.86
Mon, 28 Sept2$106$53.24
Tue, 29 Sept3$150$50.01
Wed, 30 Sept3$146$48.67
Thu, 1 Oct3$131$43.75
Fri, 2 Oct2$93.81$46.91
Sat, 3 Oct2$95.48$47.74
Sun, 4 Oct1$70.19$70.19
Mon, 5 Oct1$137$137
Tue, 6 Oct3$160$53.46
Wed, 7 Oct2$112$56.23
Thu, 8 Oct3$142$47.48
Fri, 9 Oct2$107$53.75
Sat, 10 Oct2$88.60$44.30
Sun, 11 Oct1$62.35$62.35
Mon, 12 Oct2$129$64.57
Tue, 13 Oct2$137$68.44
Wed, 14 Oct2$126$63.19
Thu, 15 Oct2$152$75.85
Fri, 16 Oct2$103$51.53
Sat, 17 Oct2$116$58.05
Sun, 18 Oct1$61.87$61.87
Mon, 19 Oct2$167$83.40
Tue, 20 Oct4$180$44.99

Busiest days

When to be free to answer.

Mon9
Tue14
Wed9
Thu10
Fri8
Sat8
Sun4

Week by week

The last 8 weeks, so you can see which way it's going.

w/c 31 Aug11
w/c 7 Sept13
w/c 14 Sept13
w/c 21 Sept13
w/c 28 Sept17
w/c 5 Oct16
w/c 12 Oct13
This week6

Your ads

Best value first. The top one works hardest for your money.

Free quote offerYour best one
30 enquiries$34.16 each$1,025 spent

39% cheaper per enquiry than your average. Put more behind this one.

Before and afterDoing its job
16 enquiries$48.06 each$769 spent

14% cheaper per enquiry than average. Solid, leave it running.

Customer reviewDoing its job
11 enquiries$49.48 each$544 spent

12% cheaper per enquiry than average. Solid, leave it running.

Same-day serviceNot working, we're on it
8 enquiries$84.81 each$679 spent

51% dearer per enquiry than average. That budget works harder elsewhere.

Workshop videoNot working, we're on itPaused
5 enquiries$92.17 each$461 spent

64% dearer per enquiry than average. That budget works harder elsewhere.

Who your ads are reaching

Each group is a set of people we show your ads to. Best value first.

Tuning: diesel 4WD ownersBest valueRunning
Tuning · October
Ages 25 to 65+ · within 40 km of your workshop · interested in 4WD, towing and caravanning
34 enquiries$48.24 each$1,640 spent23,800 people reached
Servicing: localsRunning
Servicing · always on
Ages 25 to 65+ · within 15 km of your workshop (Meta can reach a bit wider when it finds likely buyers)
21 enquiries$53.33 each$1,120 spent19,700 people reached
Past customersPaused
Servicing · always on
Ages 18 to 65+ · people who already know you
8 enquiries$81.38 each$651 spent3,100 people reached

Facebook or Instagram

Where your enquiries came from in the last 30 days.

Facebook44$2,210 spent
Instagram19$1,201 spent

Who's enquiring

Enquiries by age in the last 30 days.

25 to 3414
35 to 4419
45 to 5415
55 to 6410
65 and over5

When enquiries come in

By time of day, over the last 30 days.

Most enquiries arrive after work (6pm to 9pm), 35% of the total. Having someone reply fast in that window wins more of them.

Midnight to 6am1
6am to 9am9
9am to midday8
Midday to 3pm8
3pm to 6pm12
6pm to 9pm24
9pm to midnight7
Tell us your average job value and roughly how many enquiries turn into work, and this will also show what the ads are earning you. Everything above is measured, not estimated.
More detail

What each enquiry cost, day by day

Gaps are days with none. Lower is better.

From seen to in touch

People reached157,152
Separate people who saw an ad at least once.
Tapped the ad2,572
1.6%
Taps on the ad that opened something. Of everyone in the step above.
Filled in the form62
2.4%
Submitted their details. Of everyone in the step above.
Times shown
230K
impressions
People reached
157.2K
separate people
Tap rate
1.12%
CTR
Cost per 1,000 shows
$15.14
CPM
Times each person saw it
1.5
frequency